The Floral Space creates floral arrangements designed to turn flowers into part of the moment, not simply something you bring to it.

The Brand Design

The Floral Space already had a clear sensitivity around flowers, gifting and the experiences they could create. Our work was to translate that feeling into a visual identity with more presence, femininity and intention.

We built a visual language that gave the brand room to feel elevated without becoming distant, creating the foundation for everything that would come next.

We took the bouquets somewhere they could be lived.

Flowers in the City

Flowers became part of the outfit, the walk, the coffee stop, the everyday. A way of placing the product inside the lifestyle of the person we wanted to see carrying it.

A Floral Scape

For this campaign, the bouquet became part of a more sensory expression of the brand. Sunlight, water, movement and the quietness of being away created the setting for a different side of The Floral Space.

Not simply flowers on a boat, but flowers belonging naturally to the lifestyle the brand wants to be part of.

Each campaign gives us another opportunity to expand The Floral Space without changing who it is.