Letícia Cruz, an architect and interior designer, came to us with Ndakus, a brand built around a thoughtful and personal approach to interiors. She already had a clear sense of what she wanted the brand to become, but needed a stronger direction to translate that vision into something more distinctive, professional and consistent.

We started by defining the brand’s positioning, personality, voice and point of view. From there, we developed a visual identity that could reflect the way Ndakus approaches spaces, with intention, sensitivity and a perspective that goes beyond the obvious.

We didn’t just redesign Ndakus. We gave it direction. From Brand Direction to Brand Design, we built a cohesive brand system with a clearer voice, a stronger point of view and a visual identity designed to grow with the brand while staying true to its essence.